Let’s talk about serums…

Serums are the next step in your skin care routine and should be used after cleansing and before moisturizing.
Facial serums are concentrated, clear , gel like solutions applied to the skin which consist of small molecules. This means they are absorbed quickly and penetrate deep into skin. This is different from moisturizer, which has larger particles and is designed to hydrate the skin surface.
Serums are usually water based. They do not contain any moisturizing ingredients such as mineral oil or petrolatum. Serums has high concentration of active ingredients such as antioxidants,
vitamins, peptides and brightening agents.
Serums are good for all skin types. So, if your main concern :
Dry skin : Hydrating serums with hyaluronic acid or vitamin E
Oily skin: vitamin C and niacinamide
Anti-ageing : with vitamin C, ferulic acid, resveratrol.
So choose the right serum for your skin type and use it in the evenings after double cleansing. Apply your moisturizer on the top of serum!